Skill
Design

What is this competency?

Design is the step where ideas take shape. In BUT MMI, this competency consists of developing relevant strategies and digital communication recommendations to showcase a project or product. It involves structuring from A to Z — from strategy to planning to pitching.

Project 1: "Binko" Launch (SAÉ 1.02)

I worked as part of a team on designing a launch strategy for an innovative product called "Binko". Our goal was not just to imagine the communication, but to structure it from start to finish, including a full oral pitch to convince our audience.

My Missions on This Project

• Strategy
  Developing a complete digital communication recommendation for the product launch.
• Organisation
  Creating a detailed communication planning schedule to pace the campaign.
• Pitch
  Oral presentation of our concept, backed by a reasoned document to convince the audience.

What I Learned

This exercise helped me develop my ability to structure ideas as a group and confidently defend a project verbally. It reinforced my understanding of how communication goes beyond content — it requires organisation, timing, and persuasion.

Project 2: JAW Productions Design Dossier

To go further, I designed the full brand universe of my own production company, JAW Productions. The goal was not just to draw a logo, but to build a strategic, coherent response to a communication problem — combining a brand vision, narrative writing, a professional approach and a visual identity.

What I Learned

This project taught me that designing is not about a single visual: it means starting from a problem, defining objectives and audiences, imagining a concept and structuring a complete communication system — from the message to the identity.

The Building Blocks of the Concept

• Brand Universe
  Defining the tone, vision and audience of JAW Productions as a creative film studio.
• Narrative Design
  Writing the short film "Humain" — its intentions (solitude, the social invisible, creation as a way out) and its tone.
• Professional Approach
  Registering the fiction project "La DREAM" with the CNC's "First Submission" scheme as author-director.
• Visual Identity
  Designing the JAW logo — a skull with an open jaw and the red "JAW" signature — and its possible declensions.