Skill
Design

What is this competency?

Design is the step where ideas take shape. In BUT MMI, this competency consists of developing relevant strategies and digital communication recommendations to showcase a project or product. It involves structuring from A to Z — from strategy to planning to pitching.

The Project: "Binko" Launch (SAÉ 1.02)

I worked as part of a team on designing a launch strategy for an innovative product called "Binko". Our goal was not just to imagine the communication, but to structure it from start to finish, including a full oral pitch to convince our audience.

My Missions on This Project

• Strategy
  Developing a complete digital communication recommendation for the product launch.
• Organisation
  Creating a detailed communication planning schedule to pace the campaign.
• Pitch
  Oral presentation of our concept, backed by a reasoned document to convince the audience.

What I Learned

This exercise helped me develop my ability to structure ideas as a group and confidently defend a project verbally. It reinforced my understanding of how communication goes beyond content — it requires organisation, timing, and persuasion.